Winooski School District is building relationships with families one door at a time. In fall 2013, Winooski Middle/High School administrators, staff, and multilingual liaisons launched an intensive outreach campaign in order to foster two-way communication between families and schools and to support all parents and guardians as full partners in their child’s education.
From October 7 to December 9, Family-School Partnership Coordinator Anera Foco and a team of six WMHS staff members reached the families of every WMHS student, a total of 325 households. They produced and distributed a Happening Guide in five languages, which included a yearlong event calendar and contact information for the school.
The campaign was designed to address four main goals:
- Name recognition: It builds name recognition in a way that schools’ mailings cannot. Personal contact with parents and family members builds a connection with the schools that results in positive name identification.
- Credibility: It builds credibility by showing that schools are living, breathing organizations with fluid communication pathways and that parental/family engagement is of utmost importance to schools.
- Increased participation and collaboration: Because of the individual contact, this effort encourages large numbers of parents to take interest in and give notice to schools’ needs and actions.
- Support: It is a useful means of building relationships and family support as personal visits allow parents to see and meet school personnel on their own turf.
For more information about the work accomplished through the outreach campaign, feel free to review the final report prepared by Anera Foco.